A VP of Sales inside your business - strategy, process, hiring, and accountability - at a fraction of the cost of a full-time executive.
They have a sales system problem. Good people, real demand, and no engine underneath: no process, no accountability rhythm, no hiring discipline.
A few big customers carry the year, and losing one would hurt.
The last sales hire didn't work out, and the next one is a guess.
New business only shows up when you go get it yourself.
Selling runs on effort and memory: no process, no numbers, no rhythm.
Those are system problems, and they're fixable.
Fractional describes the cost model, not the role. Inside your company I'm the VP of Sales - the strategy, the process, the hiring, and the accountability are mine to own. The work is hands-on, on a standing weekly rhythm, with owners across Northeast Ohio and beyond.
Who the business sells to, what the goal is, and the plan to reach it. Targets, territories, and the numbers behind them get written down and agreed to before anything else is built.
A defined path from lead to close: stages, CRM structure, pipeline reviews, and the metrics that show what is working. The process is documented, so every salesperson runs the same one.
Define the seat first, then the compensation plan, the interview, and the onboarding that makes the hire stick.
A standing meeting cadence on the numbers that matter, with one owner per action. The accountability is the point - the plan only works if it gets executed, and the weekly rhythm keeps it moving.
A written audit of your sales organization across four areas - sales strategy, performance management, sales methodology, and organization and talent - with the gaps named and prioritized. Every engagement starts here.
The build plan for the sales engine: forecast and goals, roles and compensation plans, pipeline stages, CRM structure, and the metrics that get managed - what gets fixed, in what order, and who owns each piece.
A 17-section playbook the whole team runs - the process, the messaging, and the templates for every stage of the sales cycle. New hires get something to run on from week one instead of learning by watching.
A working session that lands one clear answer to why customers buy from you - and gets every seller saying it the same way.
As we set out on an aggressive growth strategy, we wanted support to help us establish a solid and effective sales process.
Gregg helped us develop a forecast, define roles and compensation plans, outline the sales process, and put in place effective management processes. His guidance has been instrumental in helping us establish our sales process and team.
If you are looking for help with your sales organization, Gregg is a great resource to guide you in that process.
Chaz Gessner
President
Mastertech Diamond Products
The 10-question sales assessment shows where the gaps are.
A free one-hour conversation about where your sales organization stands.
GRO Now Advisors · Akron, Ohio · 330.217.0187 · Goser@salesXceleration.com
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